2026 · 05 · 22 · FRI
13 STORIES · UPDATED 17:04 SGT
THE BIG THING TODAY

Anthropic signs a $15B-per-year deal to buy compute from Elon Musk's xAI data centers — the largest known AI infra contract on record.

THE VERGE AI · 19H AGO · 2 MIN READ

Earlier this month, SpaceX and Anthropic announced a new compute partnership that provides access to the rocket company’s Colossus data centers in Memphis, TN. Now, with the release of SpaceX’s IPO filing, we have more details about that deal, including how much Anthropic is paying to Elon Musk’s company.

Anthropic is paying $15 billion a year for access to Elon Musk’s data centers

The financial details were included in SpaceX’s recently released IPO filing. It includes a clause in which either company can terminate the deal within 90 days.

The financial details were included in SpaceX’s recently released IPO filing. It includes a clause in which either company can terminate the deal within 90 days.

In its S-1 filing, SpaceX said that Anthropic agreed to pay $1.25 billion per month through May 2029 for access to SpaceX’s AI training centers at Colossus I and Colossus II. That’s $15 billion annually, which could nearly double the $18.7 billion in revenue that SpaceX reported in all of 2025.

The agreement includes a clause in which either company can terminate the deal within 90 days of notice. And Anthropic’s fees will be reduced during the capacity ramp-up this month and next.

The exit clause was likely necessary based on the fast-moving nature of the AI industry. In some sense, Anthropic’s Claude competes with X’s Grok. And it’s a sign of how desperate AI companies like Anthropic are for compute capacity, especially as the data center build out across the country runs into serious local opposition.

In a post on X, Musk said that SpaceX stands ready to offer similar deals to other AI companies that want to access the data centers. SpaceX is “offering AI compute as a service at significant scale,” he said.

SpaceX has been spending enormous amounts of money on AI since the company merged with Elon Musk’s xAI earlier this year. According to the filing, the rocket company spent $12.7 billion in capital expenditures on AI in 2025, or about 61 percent of the total spend. It spent $7.7 billion in the first quarter of 2026, compared to just $1 billion on its space division. SpaceX’s AI division lost $6.3 billion in operations on $3.2 billion in revenue in 2025, and lost $2.5 billion on $818 million in revenue in the first quarter of 2026.

Meanwhile, Anthropic is cruising toward its first quarterly operating profit, with sales revenue expected reach at least $10.9 billion, more than double its $4.8 billion in revenue for the just-ended March quarter, Reuters reports.

Correction May 21st: A previous version of this story incorrectly said $15 billion annually from Anthropic was double SpaceX’s 2025 revenue. It would nearly double the company’s revenue.

Read on theverge.com →

MIT Tech Review's latest roundtable asks whether current LLMs genuinely model the world or just remix surface patterns at scale.

MIT TECH REVIEW AI · 12H AGO · 1 MIN

Roundtables: Can AI Learn to Understand the World?

Watch a subscriber-only discussion exploring how AI might enter the physical world.

Available only for MIT Alumni and subscribers.

Listen to the session or watch below

AI companies want to build systems that understand the external world and overcome the limitations of LLMs. Recent developments have brought world models to the forefront of the AI discussion.

Watch a conversation with editor in chief Mat Honan, senior AI editor Will Douglas Heaven, and AI reporter Grace Huckins exploring how AI might enter the physical world.

Speakers: Mat Honan, Editor in Chief, Will Douglas Heaven, AI Senior Editor, and Grace Huckins, AI Reporter

Recorded on May 21, 2026

Related Stories:

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Musk v. Altman week 1: Elon Musk says he was duped, warns AI could kill us all, and admits that xAI distills OpenAI’s models

Musk kept his cool, and OpenAI’s lawyer bulldozed him with piercing questions about his motivations for suing the company.

A new US phone network for Christians aims to block porn and gender-related content

Launching next week on T-Mobile's network, the cell plan takes a nuclear approach to online safety.

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New analysis argues the real bottleneck for creative AI use is no longer model capability — it's human taste and prompt craft.

MIT TECH REVIEW AI · 13H AGO · 6 MIN

Sponsored

Scaling creativity in the age of AI

Building customer trust with on-brand content production has become a strategic imperative.

Provided byAdobe

Storytelling is core to humanity's DNA, stemming from our impulse to express ideals, warnings, hopes, and experiences. Technology has always been woven through the medium and the distribution: from early humans' innovation of natural pigments and charcoals for cave paintings to literal representation by the camera.

The landscape of storytelling continues to shift under our feet. Social and streaming platforms have multiplied, audiences have fragmented, and our demand for fresh, unique media is insatiable. A recent McKinsey podcast cites that we are watching upwards of 12 hours of video content daily, often on multiple devices and multiple platforms.

All this content is expensive to produce: With a baseline budget of $150M, a Hollywood feature runs $1M per minute of finished film; prestige streaming content is in the hundreds of thousands per minute. And since consumers want to engage with authentic, original material, every company is now effectively a media company. That means we all face the same pressure: more content, with the same time and budget constraints.

There is no longer a question whether to use AI for content; the math doesn't work any other way. What leaders need to focus on now is how to adapt responsibly, protect brand integrity, uplift team creativity, and build customer trust.

A few things worth holding onto as this era accelerates:

- AI amplifies what's already there, both good and bad. Weak strategy stays weak.

- Responsible adoption means knowing what's in your tools and models. Provenance and transparency are the foundation, not the finish line.

- Scale without taste is just noise. Investing in your team's judgment is what makes more content matter.

- Fundamentals of great storytelling have not changed. Regardless of format or channel, what makes audiences lean in are still characters, arc, ingenuity, and surprise.

The permanent sprint

Creative teams are trapped on the endless hamster wheel of production, and it’s not slowing down. According to Adobe research, content demand will grow 5x over the next two years. Social content shelf life is now measured in hours, not weeks. Keeping fresh work in the pipeline is a permanent sprint, requiring teams to rethink how creative production functions.

The first move is freeing creative teams by having AI absorb the repetitive work so they have space for the strategic creative decisions that require human ingenuity. In a recent study from Adobe, 94% of creatives report that AI helps them produce content faster, saving an average of 17 hours per week. That recovered time is not a productivity metric; it is renewed creative capacity.

As a use case, Nestlé offers a useful blueprint. Its teams operate across 180 countries with a portfolio of iconic brands including Nescafé, KitKat, and Purina. Using Adobe Firefly Custom Models embedded in existing content workflows allows teams to generate assets in a brand-informed style without disrupting creative flow. At Nestlé, workflow cycle times dropped 50%. "With Firefly Custom Models, we can react at the speed of culture. It's the closest thing we've had to magic." says Wael Jabi, global strategic comms lead for KitKat.

As we move into the agentic era, the possibilities expand further. Adobe's Creative Agent thinks in systems, not tasks, orchestrating across workflows, apps, and processes to close the gap between idea and execution, and get teams out of the production cycles that consume their productivity.

Build for your brand, not every brand

A company’s brand is how the world recognizes and connects with them. And it’s more than a collection of assets—it is dynamic, subjective, and expressed in thousands of micro-decisions made every day by the people who know it best. As production scales, keeping everything tuned to the brand gets more challenging. Off-the-shelf AI cannot replicate the level of nuance creative teams bring to content, and there’s a real cost to getting it wrong; diluting a brand in market with almost-right output is not an acceptable option. Customer trust is fragile.

Starting with a bespoke AI model built with Adobe Firefly Foundry addresses this directly. Firefly Foundry starts with a commercially safe base model and trains further on a company’s IP, making it possible to produce content that genuinely reflects the team's vision.

And to ensure that Firefly Foundry models truly represent the creatives at the helm, Adobe has partnered with film studios like Wonder Studios, Promise.ai, and B5 Studios, and the “big three” talent agencies CAA, UTA, and WME to deeply understand what it means (and what it takes) to build an IP-immersive model that keeps creatives at the center as these film studios and talent agencies scale their visions. These brand ecosystems can accelerate nearly every phase of the production process, from ideation and storyboarding to production and promotion, all while preserving artistry and authorship. And to power the next generation of creativity and content, Adobe has recently announced a strategic partnership with NVIDIA, delivering best-in-class creative control along with enterprise-grade, commercially safe content at scale.

Generic AI gives teams a starting point. But a model trained on a brand's own IP gets them to the finish line, while still leaving room for the creative calls that matter most.

When agents become the audience

AI is not only reshaping how we create; it is reshaping how customers find and engage with brands entirely. According to Adobe Digital Insights, AI-powered shopping has surged 4,700%. Agentic web traffic is up 7,851% year over year. Yet, most businesses still have significant gaps in AI-led brand visibility. If content is invisible to AI agents, then a brand is invisible to customers.

Major League Baseball is ahead of this curve. Using Adobe LLM Optimizer, the league monitors how its content surfaces across AI interfaces and makes real-time adjustments to maintain visibility. As fans search for tickets, stats, or game-day experiences, the league ensures its brand shows up wherever that search is happening. And with Adobe’s recent acquisition of Semrush, brand visibility goes even further.

The agentic web created an entirely new content surface that did not exist two years ago, and this exponential proliferation of content illustrates precisely why scaled, on-brand content production has become a strategic imperative. A well-built agentic foundation offers full visibility into (and control over) every piece of content, from production to performance.

How to prepare for AI integration

Here are a few steps to get started:

Audit before automation. Content supply chains usually include duplicated processes, unclear ownership, and assets living in many different places. Before AI can accelerate anything, develop a clear map of how content moves through the organization today: who creates it, who approves it, where it lives, and where it breaks down. AI applied to a broken process just breaks it faster.

Walk through workflows. Resist the urge to overhaul everything at once. Start with production tasks that are high-volume, low-stakes, and well-defined: asset resizing, localization, and background generation. Use those wins to build internal confidence before expanding into more complex creative territory.

Build responsible governance from the start. Governance added as an afterthought becomes a bottleneck. Building it in from the beginning creates a competitive advantage that lets teams move fast with confidence. And this means clear policies on model training, content provenance, human review thresholds, and communicating AI use to customers. The brands that earn lasting trust will treat transparency as a feature, not a footnote.

This content was produced by Adobe. It was not written by MIT Technology Review’s editorial staff.

Deep Dive

Artificial intelligence

Want to understand the current state of AI? Check out these charts.

According to Stanford’s 2026 AI Index, AI is sprinting, and we’re struggling to keep up.

10 Things That Matter in AI Right Now

MIT Technology Review's authoritative overview of the 10 technologies, emerging trends, bold ideas, and powerful movements in AI in 2026.

Musk v. Altman week 1: Elon Musk says he was duped, warns AI could kill us all, and admits that xAI distills OpenAI’s models

Musk kept his cool, and OpenAI’s lawyer bulldozed him with piercing questions about his motivations for suing the company.

A new US phone network for Christians aims to block porn and gender-related content

Launching next week on T-Mobile's network, the cell plan takes a nuclear approach to online safety.

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MIT Technology Review

Discover special offers, top stories, upcoming events, and more.

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Meta lays off thousands of employees to free up budget for AI infra spend, the second wave of reductions since January.

THE VERGE AI · 23H AGO · 1 MIN

Meta has reportedly notified thousands of employees that they’ve been laid off as the company attempts to compensate for its hefty AI investments. In an email from Meta management shared by Business Insider, impacted staffers were told that the planned headcount reduction was part of the company’s “continued effort to run the company more efficiently and to allow us to offset the other investments we’re making.”

Meta lays off thousands of employees to offset AI investments

8,000 staffers are reportedly affected, around 10 percent of the company.

8,000 staffers are reportedly affected, around 10 percent of the company.

Reports of an upcoming wave of layoffs started circulating in March, though at that time Meta was believed to be cutting up to 20 percent of its total company headcount. According to a recent memo shared in May, the layoffs are now believed to be impacting approximately 8,000 people, around 10 percent of Meta’s 78,000 employees.

The layoffs follow Meta forecasting in January that it will spend $115 billion–$135 billion in capital expenditures in 2026, which would be used to “support our Meta Superintelligence Labs efforts and core business.” That’s almost double the $72.22 billion spent by the company in 2025 by comparison. Alongside cutting active roles, Business Insider reports that Meta is moving more than 7,000 staffers to work on new AI initiatives, and 6,000 open roles are being closed, according to Bloomberg.

“We want to say again that we’re grateful for your contributions. Your impact at Meta has been an important part of our story,” Meta said in closing the memo to laid off employees.

Some of those impacted have posted about being laid off on LinkedIn, showing their Meta employee badges and confirming that the cuts are now underway. One former employee mentions she was let go alongside “8,000 metamates.” We have reached out to Meta to confirm how many employees were affected.

Read on theverge.com →

The full record from Musk v Altman drops — Musk's own early plans for OpenAI mirrored the for-profit structure he later sued over.

THE VERGE AI · 12H AGO · 10 MIN

Sam Altman and Elon Musk are facing off in a high-stakes trial that could alter the future of OpenAI and its most well-known product, ChatGPT. In 2024, Musk filed a lawsuit accusing OpenAI of abandoning its founding mission of developing AI to benefit humanity and shifting focus to boosting profits instead.

After nearly a month, with the trial featuring testimony from Musk, Altman, Microsoft CEO Satya Nadella, OpenAI cofounder Greg Brockman, former OpenAI board member and mother of several of Musk’s children Shivon Zilis, and a few others, the jury deliberated for a couple of hours before returning to the “room full of untrustworthy, unreliable people all fighting with each other” with a verdict, deciding to dismiss all charges due to the statute of limitations.

Musk was a cofounder of OpenAI and claims that Altman and Brockman tricked him into giving the company money, only to turn their backs on their original goal. However, OpenAI claimed that “This lawsuit has always been a baseless and jealous bid to derail a competitor” in a bid to boost Musk’s own SpaceX / xAI / X companies that have launched Grok as a competitor to ChatGPT.

In his lawsuit, Musk asked for the removal of Altman and Brockman, and for OpenAI to stop operating as a public benefit corporation.

People to Know

Plaintiff

Elon Musk — plaintiff, OpenAI cofounder and now CEO of rival xAI

Steven Molo — lead counsel for the plaintiff

Jared Birchall — manager of Musk’s family office

Shivon Zilis — former OpenAI board member who shares multiple children with Musk

Defendant

Sam Altman — defendant, CEO of OpenAI

William Savitt — lead counsel for the defendant

Greg Brockman — president of OpenAI as well as a cofounder

Ilya Sutskever — former chief scientist at OpenAI and a cofounder

Judge

Yvonne Gonzalez Rogers — aka YGR, trial judge

Here’s all the latest on the trial between Musk and Altman:

Musk v. Altman: Much ado about nothing

Today I’m talking with Liz Lopatto, who spent the last month covering the Musk v. Altman trial in all its chaos. You’ll hear her describe the courthouse as a “zoo” and explain that there were protests of one kind or another happening outside every day.

Both Elon Musk and Sam Altman are big personalities, and people have a lot of feelings about both of them and the AI industry. And in the end… nothing happened! The jury found that Elon had filed his lawsuit after the statute of limitations had run out. You’ll hear Liz explain exactly what’s going on there.

Read Article >Musk v. Altman proved that AI is led by the wrong people

The tech trial of the year, Musk v. Altman, was ultimately a fight for control. Elon Musk argued that Sam Altman, with whom he helped found the now-massive company OpenAI, shouldn’t direct the future of AI. Altman’s lawyers, in turn, poked at Musk’s own credibility. A jury came to a verdict on Monday after just two hours of deliberation, dismissing Musk’s claims due to the statute of limitations.

In a strictly legal sense, three weeks of testimony added up to nothing. But the trial offered a more damning broader takeaway: Almost nobody in this saga seems worth trusting. Some of the most powerful people in tech seem temperamentally incapable of dealing with each other honestly. And if that’s true, it raises a bigger question: Why are they in control of a trillion-dollar industry that’s set to upend people’s lives?

Read Article >Elon Musk loses his case against Sam Altman

After around two hours of deliberation, the jury has reached a unanimous verdict in Musk v. Altman, the tech trial of the year. The group found that two claims were barred by the statute of limitations, and a third failed thanks to the dismissal of one of these.

The jury here is an advisory jury, meaning the group is installed solely to offer another opinion to the judge, and its verdict is technically not legally binding. Ultimately, US District Judge Yvonne Gonzalez Rogers is the ultimate legal authority — and she accepted the decision.

Read Article >- The jury has delivered a unanimous verdict.

That was quick (about two hours).

Elon Musk lost his case against Sam Altman

Hayden Field - An observer has just been ejected from the court by the US marshals.

I assume because he was recording, since the marshal said, “Give me your phone.” There have been several incidents of people attempting to record or take pictures throughout the trial — but I honestly am not sure why you’d record today of all days.

- C. Paul Wazzan is the expert called by Musk to determine damages.

Unfortunately he does not have a lot of details YGR is asking for. He doesn’t know how many investments Musk has made (11 to date, according to Pitchbook), or how many were successful. He’s getting some pretty tough questioning from YGR in the direct exam. Among the things she’d asked, he didn’t know how many startups fail in Silicon Valley, or the success rate for assorted VC firms.

Musk v. Altman accomplished nothing but airing dirty laundry

Today was closing arguments in the Musk v. Altman trial, and I almost feel bad writing about the unbelievable demolition derby I just witnessed. Steven Molo, Musk’s lawyer, stumbled over his words. He at one point called Greg Brockman — a co-defendant — Greg Altman. He erroneously claimed that Musk wasn’t asking for money and had to be corrected by the judge. He made it clear we’ve heard from many liars over the past few weeks, but offered little evidence for Musk’s actual legal claims.

OpenAI’s lawyer Sarah Eddy countered this by simply arranging the mountain of evidence that the company introduced in chronological order. She didn’t spend time trying to pretend anyone in this trial is especially reliable. She did, however, get the zinger of the day, about Musk: “Even the mother of his children can’t back his story.” William Savitt, who took the defendant baton after her presentation, demonstrated the number of times Musk “didn’t recall” some critical detail — and wondered how a sophisticated businessman couldn’t understand or read a four-page term sheet OpenAI had sent to him.

Read Article >- “I told you in my opening statement you wouldn’t hear very much from Microsoft, and you haven’t.”

God bless. We are in the Microsoft closing statements. “Microsoft never found a single page of a single document” that referenced Musk’s alleged restrictions on his donations during the due diligence process.

Microsoft doesn’t want any of this

Elizabeth Lopatto - “I feel like I’m going to miss you all,” Savitt tells the jury.

He may be laying it on thick, but he did get a big laugh.

- Savitt calls out the fact that Musk is abroad with President Trump today.

He reminded the jury that Musk isn’t in the courtroom while Altman and Brockman are. (Musk posted yesterday that he was en route to Beijing on Air Force One.) “They are here because they care a lot about this,” Savitt said. “Mr. Musk isn’t here. Mr. Musk came to this court for exactly one witness — Elon Musk — and he hasn’t been seen since. Now he’s in parts unknown.”

- Savitt says Musk has “selective amnesia.”

“He claims to have heard things high atop a windy hill where no one else can hear,” Savitt told the jury. (Strange phrasing, but after the bridge metaphor from Molo, I wouldn’t expect anything less.) He also says Musk has “unclean hands” due to his “unconscionable conduct” related to the claims he’s bringing. “Only after OpenAI succeeded, against Musk’s prediction, only then did he start threatening litigation,” Savitt said.

Behold, the Elon Musk jackass trophy

Yesterday, in Musk v. Altman, before the jurors came in, Sam Altman’s team passed up what looked — from a distance — like a Little League trophy. It was not. Judge Yvonne Gonzalez Rogers had the lawyers read the inscription aloud for the press: “Never stop being a jackass.” It’s a commemoration OpenAI employees bought for research scientist Josh Achiam, who testified yesterday.

How exactly did this come up in a trial about nonprofit contract law? Allegedly, when Elon Musk was leaving OpenAI, he talked about wanting to race ahead of Google. Achiam, who worked on AI safety, asked if that was really such a good idea. Musk called him a jackass. Years later, Musk is portraying his lawsuit as an attempt to avoid AI causing serious harm — something that, Altman’s team suggests, wasn’t high on his list of concerns back then.

Read Article >- Savitt is talking about the statute of limitations.

He said that by his calculations, people said things like “I don’t remember” and “I don’t recall” between 150 and 200 times during this trial so far — using this to bolster his argument that Musk had waited too long to bring his claims.

- Here’s the jackass trophy that the jury didn’t get to see.

You may remember that yesterday I was completely tickled by the possibility that the jury might get to see this. Even YGR seemed tickled by it. Unfortunately, she ruled that discussing it was fine but unless the Musk team gave them reason to introduce it, the jurors wouldn’t see so much as a photo. But this is the trophy Josh Achiam got for getting yelled at by Elon Musk.

- We are back from our break. William Savitt is taking it home for the OpenAI defense.

There’s one more thing that Savitt is harping on. “Has the OpenAI nonprofit respected its general founding principles?” The question doesn’t matter, legally, since Musk didn’t create a charitable trust, but Savitt is going to spend some time on this because Molo emphasized it.

- Tesla AI is evidence of Musk’s failure, Eddy says.

Musk doesn’t want to admit that trying to build an AGI lab in Tesla was a failure — whether that was by acquiring OpenAI or trying to poach all its talent, maybe even putting Altman on the board. Eddy suggests this case is revenge on OpenAI for succeeding.

- “The documents tell the truth here,” Eddy says.

That’s kind of where I’ve landed! The idea of the “adjunct” for-profit (Eddy says this is a moving target, and though Musk used it twice in testimony, when Savitt used it, Molo objected and accused him of making up a term) doesn’t show up in any of the brainstorming structure documents. We do see parallel for-profits, and the idea of a conversion to a for-profit and shutting down the nonprofit. Jared Birchall also testified that he filed to register a company for this.

- Eddy suggests that Musk’s donated Teslas were, effectively, bribes.

They went to Ilya Sutskever and Greg Brockman, among others, right before he proposed that he get 62.5 percent of a for-profit company. We are now looking at tax forms and letters — neither of which show any specific purpose. Jared Birchall also testified that there was no specific purpose for the donations. Shivon Zilis doesn’t remember it. Sam Teller doesn’t remember it. This is like watching the Warriors play a team of 6-year-olds.

- Eddy is, wisely, leaning hard on chronology in explaining their defense.

Chronology and documents. Musk’s performance on the stand does give credence to the suggestion from Eddy that Musk “took his marbles and went home” when he couldn’t get his way.

- Sarah Eddy is giving the closing argument for OpenAI.

She opens with a banger. Musk has said he made donations with strings attached. “Even the mother of his children can’t back his story.”

- Molo is done presenting Musk’s closing argument.

I do wonder how this would have played in the hands of a better lawyer. Molo’s book report did not overwhelm me with confidence in his case, particularly because a lot of his point-blank assertions were profoundly arguable.

- For all of the very irritating testimony about “the blip,” Molo hasn’t convincingly connected it to his case.

In all that chaos, Microsoft did suggest board members. But OpenAI didn’t take those suggestions — except one, well after the crisis. I don’t know man, I don’t really understand how this goes to the Microsoft case. It might be a suggestion the nonprofit board doesn’t really control the for-profit — but Helen Toner’s and Tasha McCauley kind of came off as amateurs in their approach, not least because there was no investigation before the firing.

- Molo is now attempting to make a case against Microsoft.

So far he’s got “they’re a for-profit corporation,” “they know Musk was a co-founder,” and “they read the announcement OpenAI existed.” This is easily the thinnest part of a very thin case — on the OpenAI part, there’s at least Brockman’s diaries.

- During our break, the jurors were out of the room, and the lawyers were beefing again.

During his speech, Molo told the jury he wasn’t asking for money. That is in fact not true — otherwise I wouldn’t be sitting through phase 2 of the trial next week. “You slipped it in nicely,” YGR says. But Molo needs to retract that statement.

- We are back on the millions and billions of OpenAI equity that employees have interest in.

I am just going to break from telling you what Molo is saying to say what my personal impression was from sitting here all these weeks: Everyone was improvising. There was no plan. This is especially true of “the blip.” I do wonder if there’s a way to incorporate that into Musk’s case. Anyway, Molo just referenced an exhibit he didn’t have handy, asked for an exhibit number, and then said he’d get it for the jury late.r I have to say, I know Musk’s team is smaller than OpenAI’s, but this might have been a moment to call in another lawyer to handle the close. Someone who could have prepped better, perhaps. Marc Toberoff, who’s theoretically a key figure on this team, hasn’t stood up to do a single thing. Maybe this could have been his moment, I don’t know!

Read on theverge.com →

OpenAI lands AdventHealth as its first major US hospital system customer, pitching GPT for whole-person care workflows.

OPENAI BLOG · 21H AGO · 5 MIN

AdventHealth advances whole-person care with OpenAI

By treating AI adoption as the outcome, AdventHealth eases clinician workload, improves workflows, and unlocks more time for patient care.

Results

80%

Reduction in time spent on administrative tasks

AdventHealth is deploying ChatGPT for Healthcare to reduce administrative burden and streamline clinical workflows across its system. By automating time-intensive documentation and support tasks, care teams are reclaiming hours each week and allowing clinicians to focus more directly on patients. The result is not just operational efficiency, but expanded clinical capacity, faster access to care, and a measurable improvement in the patient experience.

AdventHealth is a hospital system operating across nine states, serving millions of patients each year. Like many large health systems, it faces tight margins, growing demand and increasing administrative complexity.

Much of that pressure shows up in day-to-day workflows. Physician advisors reviewing cases for utilization management often spend about 10 minutes per case, not on a single task but on a sequence of steps: reading charts, identifying relevant details, checking criteria and drafting structured rationales. Across hundreds or thousands of cases, that time adds up quickly.

The burden extends beyond clinical roles. Teams in finance, HR, IT and other functions spend significant time drafting documents, summarizing information and preparing materials that are necessary but time-consuming. As a result, many operate in what leaders describe as “constant operations mode,” with limited capacity for higher-value work.

At the same time, interest in AI was already emerging inside the organization. Employees were experimenting with chatbots, even as formal policies restricted their use.

“We had folks who were eager to start, but there were a very large number of people who were on the sidelines,” says Rob Purinton, Chief AI Officer at AdventHealth. “They weren’t sure how to use AI effectively in their daily jobs.”

AdventHealth’s leadership concluded early that running isolated pilots would not lead to meaningful change. The central challenge was driving consistent, safe use across a large workforce.

“The hardest part of AI in healthcare is getting humans to use it safely, consistently, and at scale,” Purinton says. “We made a decision early on to treat adoption as the product.”

That decision shaped the rollout. Instead of positioning AI as automation, leaders framed it as a way to reduce administrative burden and return time to clinicians and staff.

“We don’t talk about AI as automation. We talk about time back,” Purinton says. “If we can take a 10-minute review and compress it meaningfully—while maintaining quality—that’s capacity we can give back to our clinicians.”

AdventHealth also treated adoption as a measurable operational metric. The organization tracks messages per user per business day, excluding weekends and holidays to create a consistent baseline. That metric is monitored and managed like any other KPI, with targets and trends reviewed regularly.

To scale usage, the system relied on domain-based peer groups rather than large, centralized training programs. Finance teams worked with finance teams and HR with HR, for example—sharing prompts, workflows and best practices relevant to their specific functions.

As the organization moved from experimentation to enterprise deployment, leadership prioritized tools that could meet healthcare requirements around privacy, governance and reliability.

“We chose OpenAI because we weren’t looking for a demo. We were looking for enterprise infrastructure,” Purinton says. “The reasoning capability, the structured outputs, and the governance controls gave us confidence that this wasn’t just productivity software. It was something we could responsibly scale across a health system.”

AdventHealth adopted ChatGPT Enterprise and later ChatGPT for Healthcare, which provided additional safeguards for regulated environments, including data protections and compliance support.

Speed of innovation and collaboration also influenced the decision.

“We really appreciate being closer to the edge of what’s possible,” Purinton says. “And we’ve found OpenAI to be highly collaborative as we think through pilots, deployments and what comes next.”

One of the earliest and most measurable use cases was utilization management.

Using ChatGPT for Healthcare, physician advisors can generate structured summaries of patient charts, surface relevant clinical details and draft initial rationales. The clinician remains responsible for final judgment, but the time spent assembling information is reduced.

The organization measures impact using system-level data, including timestamps in electronic health records, rather than self-reported estimates.

“We prefer measures that are baked right into the process,” Purinton says. “We can see exactly how many minutes have improved and whether that change is statistically significant.”

Beyond clinical workflows, similar patterns have emerged across departments:

- Drafting documents and plans starts with a first-pass output rather than a blank page

- Policies and communications are converted into structured, usable formats

- Notes and unstructured information are quickly summarized into action steps

These changes reduce cycle times, limit back-and-forth revisions and improve consistency in outputs.

AdventHealth evaluates AI impact across two primary dimensions: adoption and workflow performance.

On the adoption side, tracking daily usage has created accountability and visibility into how quickly AI is becoming part of routine work.

On the workflow side, pilots are evaluated using throughput metrics such as time per task, turnaround time and volume handled. In utilization management, the goal is to reduce review time while maintaining quality and consistency.

Across departments, teams report:

- Reduced time spent on repetitive documentation and review tasks

- Faster turnaround on internal workflows

- Fewer rework cycles due to more consistent first drafts

- Increased capacity without additional staffing

The organization often describes these gains as “time back,” but leadership ties that concept directly to measurable outcomes.

“If you take a 10-minute task and make it two, and that happens a thousand times a week, that’s real capacity,” Purinton says. “The question is how you reinvest that capacity.”

For AdventHealth, the value of AI is closely tied to its mission of delivering whole-person care. That requires time—time for clinicians to spend with patients and families, and time for staff to focus on higher-value work.

One example illustrates the impact at an individual level. A physician who previously spent evenings completing documentation, often referred to as “pajama time,” was able to finish work during regular hours after AI-supported changes to workflows.

“He was leaving work at work,” Purinton says. “He could go home and be present with his family.”

Stories like this reinforce the organization’s approach to AI as a tool for reducing administrative burden rather than replacing roles.

To date, most measurable gains have come from reducing time spent on existing tasks. AdventHealth views that as the starting point.

The organization is now focusing on expanding into areas such as patient access, clinical decision support and new care delivery models, while maintaining the same emphasis on governance, measurement and trust.

The core lesson, according to leadership, is that scaling AI depends less on the technology itself and more on how it is introduced and adopted.

“Adoption is not ‘go use the product.’ It’s ‘change leadership,’” Purinton says. “When you measure it, prove value and lead with trust, that’s when you get beyond pilots.”

Read on openai.com →

Trump shelves the drafted AI security executive order, saying its language 'could have been a blocker' to industry.

TECHCRUNCH AI · 15H AGO · 1 MIN

President Donald Trump has delayed signing an executive order that would allow the government to evaluate AI models before they’re released.

Trump claimed he is not happy with the language of the order: “I didn’t like certain aspects of it,” he told the White House press pool. “We’re leading China, we’re leading everybody, and I don’t want to do anything that’s going to get in the way of that leading.”

The unofficial reason: Not enough tech CEOs could make it to Washington, D.C. on short notice, according to several reports. And what’s an executive order signing without a photo op?

The anticipated executive order would have tasked the Office of the National Cyber Director and other agencies with developing a process to evaluate AI models for security before their release. This is partly in response to concerns from the release of Anthropic’s Mythos and OpenAI’s GPT-5.5 Cyber — both of which can quickly find and exploit security vulnerabilities.

One of the key sticking points in the EO’s language, per CNN, is a proposed requirement for AI companies to share advanced models with the government between 14 and 90 days ahead of launch.

Trump said he was concerned that the EO’s language today “could have been a blocker.”

Read on techcrunch.com →

Stealth AI interface startup Hark raises $700M Series A, claiming a 'universal' control layer for every consumer app.

TECHCRUNCH AI · 19H AGO · 2 MIN

What will it take to launch the first must-have AI consumer product? Maybe $700 million.

At least according to Hark, an AI lab building models and hardware for an AI personal assistant, which said on Thursday that it had raised that much in a Series A round that values it at $6 billion post-money.

The mega-round was led by Parkway Venture Capital and included Nvidia, Align Ventures, AMD Ventures, ARK Invest, Brookfield, Greycroft, Intel Capital, Prime Movers Lab, Qualcomm Ventures, Salesforce Ventures, and Tamarack Global. (Phew!)

Perhaps what’s most notable about the fundraise is how little Hark has revealed about what it is building. Founder and CEO, Brett Adcock, also the entrepreneur behind robotics company Figure.AI and electric aircraft builder Archer, launched Hark in late 2025 with $100 million of his own money to develop an agentic AI system that serves as a universal interface with the digital world.

Hark expects to release its first multimodal models this summer, which it says will power a personal AI platform that works with existing products and services. The company expects to follow that with hardware devices built specifically for those systems.

The fresh cash will be spent on recruiting top talent for hardware, product design, and AI research, and on securing compute and components. The company currently has 70 employees and runs a data center with Nvidia B200 GPUs.

Abidur Chowdhury (pictured above in a promo video), a former Apple product executive, is Hark’s director of design. He declined to reveal new details of what he’s working on when TechCrunch peppered him with questions this week but said investors were impressed by a series of demos from his team.

“I haven’t seen anything that feels like something that will really help like the normal person,” Chowdhury said, speaking of the AI products on the market. “People are really building things to help people make software, and it’s working, and it’s really impactful, but we haven’t really seen that for the normal person yet.”

He noted that while Anthropic is prioritizing coding tools and OpenAI is moving in the same direction ahead of its IPO, few companies are focused solely on building interfaces and native hardware the way Hark is. “With this focus, with this great team that we have, and this round that we’ve raised, I think we can make something really special in this space,” Chowdhury said.

Still, there are more questions than answers. One challenge will be providing the context of a customer’s life to an AI assistant without making the people around the user uncomfortable or violating their privacy. Wearables like Meta’s existing glasses or the forthcoming Android spectacles don’t seem to have solved this problem. When asked how he might square this particular circle, Chowdhury only smiled.

“Sounds like that would make a great product.”

Read on techcrunch.com →

Spotify and Universal Music strike a landmark deal authorizing fan-made AI covers and remixes of licensed tracks for the first time.

TECHCRUNCH AI · 13H AGO · 2 MIN

Watch out, Suno. Spotify on Thursday announced it has partnered with Universal Music Group (UMG) to allow fans to use generative AI technology to create covers and remixes of their favorite songs. The tool will launch as a paid add-on available only to Spotify’s Premium subscribers and will offer a revenue share with participating artists for the AI-generated music based on their work.

The company did not share pricing or a launch date for the new tool, only that the two companies had come to a licensing agreement. However, Spotify had teased its plans last year, noting that it was working with Universal Music Group, Sony Music Group, Warner Music Group, Merlin, and Believe to develop artist-first AI products.

The AI tools would be created through “upfront agreements, not by asking for forgiveness later,” Spotify said at the time, an obvious swipe at other players in the space, like Suno.

Among the principles Spotify outlined: artists and rightsholders should be able to choose if and how they participate in AI tools, and if they do, they should be fairly compensated.

“Solving hard problems for music is what Spotify does, and fan-made covers and remixes are next. What we’re building is grounded in consent, credit, and compensation for the artists and songwriters that take part,” said Spotify co-CEO Alex Norström, in a statement about the UMG agreement. “Through each technological transformation, we have worked together with Sir Lucian [Chairman & CEO, Universal Music Group] and his team to evolve the music ecosystem into a richer, more beneficial experience for fans and a more rewarding outcome for artists and songwriters.”

UMG Chairman and CEO Sir Lucian Grainge, meanwhile, touted the development as a way for artists to deepen their fan relationships while also creating additional revenue opportunities. There’s no word yet on which UMG artists have agreed to participate.

While services like Suno and Udio have been pioneers in the AI music space, they moved forward on shaky legal ground when building their AI music-making tools. Unsurprisingly, the major labels quickly sued. In November, Suno ended up settling a $500 million lawsuit with Warner Music Group, which came shortly after Universal Music Group (UMG) had settled its own suit with Udio.

Today, Suno is still facing copyright claims from UMG and Sony Music, among others. Udio, meanwhile, has settled with Warner Music and UMG, but is still working to settle with Sony.

Seeing demand for this type of activity from consumers, Spotify went straight to the labels for a deal of its own. UMG may be the first of many label partnerships to come, though the company didn’t outright say so.

The news was shared amid a slew of Investor Day announcements from Spotify on Thursday, which also included an AI-powered audiobook creation tool, AI-powered features for podcasters, a desktop app to produce personal podcasts via AI, and reserved concert tickets for top fans.

Read on techcrunch.com →

Spotify launches a NotebookLM-style app that turns any source material into a personalized daily audio briefing.

TECHCRUNCH AI · 17H AGO · 2 MIN

One of the common features for companies to build in the age of AI is to connect services like email, calendar, documents, and notes to create a daily brief in text or audio format. Spotify is also giving in to this temptation and releasing a new stand-alone desktop app called Studio by Spotify Labs for this purpose.

Today, the company released the ability for users to explore a topic by creating a podcast about it. Spotify is also adding personal context to this podcast-generation tool. And, because in 2026 companies can’t refrain from adding agents to their apps, the new Studio app has an agent that can browse the web and fetch personal information to create a personal podcast.

For instance, the tool can create a daily briefing or a podcast based on your email and schedule. Users can also make a multistep request like “Create a daily audio brief for my road trip through Italy. Walk me through my day using my calendar and bookings. Recommend a memorable dinner spot near where I’ll be. And end with a podcast recommendation I’d love for the drive” to generate a podcast.

All these AI-generated podcasts are saved in your Spotify library for personal consumption and are synced across devices. They are not available publicly.

The audio company warned that this is an early preview of the app, and AI can make mistakes and may output unreliable content all the time.

The company is releasing this app in research preview to more than 20 markets. It said that the app will be available to select users who are 18 years or older.

The tool will compete with Google’s NotebookLM, which started popularizing podcast generation based on selected source material a few years ago. And in true Google fashion, the company also released another separate feature to create a daily podcast based on the Discover feed. Since then, the format of creating a podcast to explore a topic or get daily briefings has been adopted by companies like Adobe and ElevenLabs and apps like Hero and Huxe.

Spotify’s launch of the desktop app follows its recent debut of a command-line tool for users of coding tools like Claude Code or Codex to create personal podcasts and save them to their Spotify library. With the new Studio app and personal podcast feature, non-coders can now also take advantage of this offering.

The launch is another example of how Spotify wants to be involved in all things audio. With its desktop app, Spotify could offer more integrations for creating podcasts in the future. Plus, it could use the new app to capture system audio to become a Granola-style notetaker. While this is a speculation, we have seen startups like Rewind and Cluely become meeting notetakers, so it could become another area of interest for the company further down the road.

Read on techcrunch.com →

Anthropic's Code with Claude event laid out a near-future where agentic coding subsumes most IDE workflows — for better or worse.

MIT TECH REVIEW AI · 18H AGO · 5 MIN

Anthropic’s Code with Claude showed off coding’s future—whether you like it or not

As tools like Claude Code get better, more and more developers are happy to hand off coding tasks to them. The way software gets built has changed for good.

The vibes were strong at Code with Claude, Anthropic’s two-day event for software developers in London that kicked off on May 19, the same day as Google’s I/O in Palo Alto. (A coincidence, not a flex, Anthropic staffers assured me.)

“Who here has shipped a pull request in the last week that was completely written by Claude?” Jeremy Hadfield, an engineer at Anthropic, asked from the main stage. Almost half the people in the packed room—many sitting with laptops on their knees, coding or prompting as they watched the talks—raised their hands.

Pull requests are fixes or updates to existing software that are submitted for review before they go live. They are the bread and butter of software development, the chunks of code that most professional developers spend their lives writing—or did until now.

“Who here has shipped a pull request that was completely written by Claude where they did not read the code at all?” Hadfield asked next. Nervous laughter. Most of the hands stayed up.

It’s not news that LLM-powered tools like Anthropic’s Claude Code and OpenAI’s Codex have upended the way software gets made. Top tech companies now like to boast of how little code their developers write by hand. (“Most software at Anthropic is now written by Claude,” Hadfield said. “Claude has written most of the code in Claude Code.”) OpenAI, Google, and Microsoft make similar claims. Many others wish they could.

Even so, it is striking how normal this new paradigm already seems, and how fast it has set in. This was the second year that Anthropic has put on developer events, which also run in San Francisco and Tokyo. This time last year, the company had just released Claude 4. It could code, kind of. But with Anthropic’s latest string of updates—especially Claude 4.6 and then 4.7, released in February and April—Claude Code is a tool that more and more developers seem happy to hand their work off to.

Anthropic says its goal is to push automation as far as it will go. Instead of using AI to generate code and then having humans clean it up and fix the mistakes, it wants Claude to check and correct its own work. “The default isn’t ‘I’m going to prompt Claude’—the default is now ‘I’m going to have Claude prompt itself,’” Boris Cherny, who heads Claude Code, said in the opening keynote.

If all goes well, human developers shouldn’t even see the error messages when something doesn’t work. That will all be handled by Claude, which will test and tweak, test and tweak, until everything runs as it should. As Ravi Trivedi, an engineer at Anthropic, put it in another talk: “The key principle is getting out of Claude’s way. We like to say: ‘Let it cook.’”

Trivedi presented a new feature in Claude Code, announced two weeks ago, which Anthropic calls dreaming. Claude Code agents write notes to themselves, recording and saving useful information about specific tasks. When another coding agent later starts to work on the same code, it can use the notes to get up to speed faster and learn from any errors that previous agents may have made.

Dreaming is a system that Claude Code uses to read through all these notes and consolidate the information they contain, spotting patterns and common issues across different tasks. In theory, dreaming should help Claude Code learn about a particular code base and get better and better at working on it.

Success stories

Code with Claude is an event aimed at developers. As well as product showcases and hands-on workshops from Anthropic, there were how-tos from a range of companies that had reshaped their software development teams around Claude Code, including Spotify and Delivery Hero as well as Lovable, Base44, and Monday.com—three startups vibe-coding apps that help people vibe-code apps.

There were no signs of unease at Code with Claude. Everybody I met wanted in.

And yet outside the conference there have been a number of reports that many coders are starting to question this bright new future. Some gripe in online forums like Reddit and Hacker News that AI coding tools are being pushed by managers chasing productivity gains, when in practice the technology makes software development harder because of all the extra code developers now have to review. “The only people I've heard saying that generated code is fine are those who don’t read it,” a user called pron posted on Hacker News last week.

Others claim that their coding abilities have fallen off as they hand more tasks to AI. And researchers have warned that AI tools can produce unsafe code that will make software more vulnerable to attacks.

I sat down with Claude engineering lead Katelyn Lesse and Claude product lead Angela Jiang and asked them what they made of the concerns that a sudden flood of code generated (and shipped) without proper human oversight was kicking serious security and maintenance problems down the road.

“All of the old software development best practices still apply. They’ve applied this entire time,” said Lesse. “I think there are a lot of people and teams that may have lost sight of them in this moment.”

And yet as Anthropic and others push for greater automation and tools like Claude Code improve, the temptation increases to offload more and more tasks, including oversight. Lesse told me that some of the technical managers at Anthropic are exhausted by keeping up with all the code their teams now produce. “Part of things happening so much more quickly is just managing your time,” she said.

“I think that right now Claude is probably as good as a midlevel engineer at writing code,” she added. You still need expert engineers to design a system and troubleshoot harder problems, she said, “But over time we want Claude to get better and better at all different types of engineering.”

Jiang agreed: “I think the absolute end state we’re trying to get to is Claude basically being able to build itself.”

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Google's new vibe-coding flow shipped a working Android app in minutes — proof that natural-language app dev is hitting consumer quality.

THE VERGE AI · 20H AGO · 5 MIN

Yesterday, I built my first Android app. Then, I made two more — three in one afternoon.

I can’t believe how fast Google vibe coded my first Android app

Google AI Studio does what it says on the tin: prompt to phone, in minutes flat.

Google AI Studio does what it says on the tin: prompt to phone, in minutes flat.

For one, I literally typed 148 words into my web browser and walked away. Ten minutes later, I had an entire new app on my actual Android phone. I did have to prep that phone by enabling a USB debugging mode and plugging it into my PC, but as advertised, Google’s AI Studio did literally everything else for me.

I typed in words, I hit install, and voilà: an entire working program. I was nearly ready to agree with David, Allison, and Jen: The personal software revolution is here, it’s coming to your phone, there’s a future where the average person can make complicated smart home gadget messes work even with no programming skills.

Then, I tried actually using my three apps: a calorie counter and two games. They were kind of bad. And just when I started to enjoy iterating on them, trying to make them better, AI Studio informed me I’d reached my daily limit. I’d have to pay or wait for more.

So yes, there’s still friction, but it’s impressive how much you can do. In one morning, my colleague Stevie Bonifield made a personal workout tracker they found good enough to actually use. Confronted with Gemini’s upsell, my first reaction was: “What if I try paying for a couple months?” I didn’t expect that from Google.

How Google’s AI Studio builds an Android app

On Tuesday, when Google showed off AI coding on a Doom-like game, we joked that I should make MOOD. It would be a Doom-like text adventure game: Modern Online Oratory Dungeon.

That was all Google needed to start. When I typed “Make me a Doom-like text adventure game called MOOD, where MOOD stands for Modern Online Oratory Dungeon” into AI Studio, Gemini began typing additional ideas itself, attempting to autocomplete my thought. To start, it typed the phrase “It should feature procedural generation of levels and challenging, turn based combat.”

I didn’t want randomized levels that all feel different — I wanted a classic text adventure where you’re exploring a curated place with a real map. But sure, turn-based combat, and maybe the game could auto-generate the map for me too? Then Gemini suggested it should have “secrets hidden in its rooms,” and “a satisfying progression system,” and more. I mostly nodded along.

This was the final prompt before I told it to start coding:

Then, it was off to the races. Unlike Claude Code, my colleague Jake points out, Gemini doesn’t make a plan and ask you if you want to proceed. It sprints ahead automatically — though you can inspect the code if you want.

One minute later, it already had five design mockups for me:

20 minutes later, I pressed the “Install” button to transfer the game to a Pixel 9 phone.

The writing was terrible, as expected. There were no demons in sight. The entire dungeon consists of just 11 rooms, and you can “win” just by spamming the attack button every single time. You can beat the game in a single minute if you try. Or at least you can now that Gemini helped me fix two showstopper bugs.

Here’s a look at MOOD:

I wasn’t too surprised to find Gemini’s “compelling narrative with branching dialogue options and multiple endings” boiled down to a single branch at the very end: I could defeat the “Core Orator,” an AI that somehow turns internet outrage into corporate profits, by attacking it, merging with it, or entering a backdoor password.

Also, the game actively exposes all its promised “secrets” to the player by turning them into glowing buttons to press, no text input necessary! When you encounter a glowing treasure chest, the game goes to incredible pains to warn you that it’s actually a Mimic, the infamous Dungeons & Dragons monster that camouflages itself as treasure. Not only does it explicitly warn you to “check the chest at your own risk,” the game literally identified it as an enemy and wouldn’t let me leave because “A hostile ‘Clickbait Mimic’ is blocking the way!”

Speaking of which, MOOD just gives you the backdoor password that unlocks the secret ending the moment you need it.

Bug fixes can be remarkably seamless, so long as the bug is one Gemini can correctly identify. When I told it that the game breaks during a conversation with “The Whistleblower” because the button that ends the conversation is missing, it spit out a new version of the app right away. I pressed “Install,” the app on my phone restarted itself, and I found myself exactly where I’d left off — only now with the button I needed.

My other apps may need more work. The calorie counter decided the best way to estimate calories in a given quantity of food was to ask the paid Gemini API, and I don’t have a paid Gemini API key. When I told it to search for that information in other databases instead, I discovered it vastly understating the number of calories in various kinds of food.

But when I told Gemini there’s no way a 16-ounce boba milk tea is just 190 calories, it seemingly did discover the silly error in its own code. It had decided “milk” was a good enough match for “boba milk tea,” and chose low-calorie 1 percent milk to make matters worse. Gemini claims it’ll match more reliably now. Still, my three-ounce serving of Taiwanese popcorn chicken just rang up at 140 calories, and I’m pretty sure it should be double that, so I’ve got work to do.

Last and least, I thought I’d better check if Google is still letting people make bad Nintendo knockoffs like my colleague Jay Peters did with Project Genie earlier this year, or whether it’d learned its lesson.

With great shame, I present to you Super Peach Rescue:

It is a terrible program that crashes as soon as its horrific, one-eyed-floating-alien-of-a-Princess-Peach dares to touch a single power-up block, every single time, and Gemini has not yet been able to figure out why. Also, it’s impossible to clear the game’s second pipe, as Peach simply can’t jump that high.

Still, Gemini did not hesitate to create “a working Super Mario game where I play Princess Peach and go rescue Mario, with all the trappings of a traditional Mario sidescrolling game,” and it kind of did!

It even suggested I might want to “Give Peach a variety of classic Mario power-ups like the Super Mushroom, Fire Flower, and Super Star” while I was at it, and labeled the controls “NES System” all by itself. I think I’ll delete this one.

At least one of the two games I vibe coded was playable, right away, with no sweat from me — unless you count all the psychic damage I feel knowing how many game developers are out of work these days.

To be clear, I’m glad the games I vibe coded are bad. While I might justify building a completely free personalized calorie counter because no one will do it for me, my game time is better spent supporting human beings.

Read on theverge.com →

Tested: Gemini's new AI avatar tool clones voice and face with unnerving fidelity, raising fresh deepfake concerns.

WIRED AI · 17H AGO · 4 MIN

It’s a beautiful, balmy afternoon at Dolores Park in San Francisco, and I’m singing a birthday song to a prehistoric dinosaur. A cupcake with a pink candle magically appears in my empty hand as I finish my serenade. When I blow out the flame, a calm look of contentment washes over the CGI-esque creature.

While the man in this AI video looks and sounds just like me, the clip was actually generated using one of the new features available in Google’s Gemini app: avatars. These digital recreations are similar to the core features of OpenAI’s now-defunct Sora app. It’s a digital clone of you that can be inserted into AI videos. Avatars are powered by the company’s new Omni video model, and the feature is only available to subscribers.

I pay $20 a month for Google’s AI Pro plan and quickly maxed out Gemini’s usage limits, which reset every five hours. I simply asked a few questions and generated two 10-second clips featuring my avatar before I was told to wait until later.

My first two glimpses of what Omni can do with my likeness were of me singing to a dino in San Francisco and surfing under the Golden Gate Bridge. I was simultaneously impressed and freaked out. The content was cringeworthy, with some jumbled moments and nonsensical outfits, but that man in the video was me. I used my fingers to zoom in on its face and really watch the mouth move. The teeth were a bit off, but otherwise that’s Reece, right on down to the chin fat.

Unlike OpenAI, which previously let users decide whether they wanted others to generate AI videos using their likeness, Google only lets adult users make videos with their own avatar.

It took me about five minutes to set up my avatar through the Gemini app. The process involved sitting in a well-lit room with my phone’s camera pointed at my face and reading a string of two-digit numbers. Then I slowly looked to the right and swiveled my head to the left, and it was all over. Reece 2.0 was born and ready to be my deepfake star. (Be mindful of what you’re wearing during this process, since your fit will likely show up in the AI generations, but more on that later.)

Let’s break down the birthday clip frame by frame to really unpack my feelings here. Full prompt: Generate a video of me singing the happy birthday song to an aging dinosaur at the top of the hill at Dolores Park.

The first second starts with a millennial pause, because even AI Reece has some ingrained habits. What’s most striking initially is the photorealistic setting. Rather than placing my avatar on some oversized hill at a random park, the background of Google’s AI video is remarkably similar to the actual location. From the palm-tree-lined sidewalks to the looming Salesforce tower in the distance, it’s immediately evident which park is depicted here, even though the output isn’t perfect. It makes sense that a company known for mapping the planet could pull this off.

As AI me started to sing, with a less pitchy baritone than I can actually pull off, the first few bars seemed natural. I bounced my hands up and down on the beat, like a mini conductor. Then, I stutter on the word “to,” and Gemini cuts to a wider-angle shot as the real chaos begins. A vanilla cupcake appears randomly, and I exhale a cloud of smoke to blow out the celebration candle. (Honestly, how rude of AI Reece. It’s not your special day.)

The other AI clip I generated using the avatar feature also blended chaotic moments with lifelike shots of me talking to the camera. Full prompt: Generate a video of me surfing beneath the Golden Gate Bridge.

Instead of putting me in a wetsuit, I was wearing head-to-toe denim. No shoes on the surfboard, at least, I guess. This AI generation included shots that looked as if they were captured on a GoPro attached to the surfboard.

As more people use generative AI, especially models without strict guardrails, these tools are being used increasingly to target women with nonconsensual deepfakes. Google claims it has safety at the forefront as it rolls out this new feature. “We try to prevent harm,” says Nicole Brichtova, who leads the product team working on Omni at Google DeepMind. “And, we try to do it in a way where we’re not blocking benign things.”

Despite the stuttering and other errors in the clips of AI Reece, these hyper-realized versions of myself felt more real than when I listen back to a voicemail or rewatch a clip of a fun weekend out. The avatar didn’t necessarily look like a hotter version of myself, no, it was something eerier. My digital clone was seamless Reece. Always ready to be anywhere, to do anything, to be me.

Read on wired.com →